FASHION DESIGN

Fashion design is the art of application of design and aesthetics or natural beauty to clothing and accessories. Fashion design is influenced by cultural and social attitudes, and has varied over time and place. Fashion designers work in a number of ways in designing clothing and accessories such as bracelets and necklace. Because of the time required to bring a garment onto the market, designers must at times anticipate changes to consumer tastes. Fashion designers attempt to design clothes which are functional as well as aesthetically pleasing.

They consider who is likely to wear a garment and the situations in which it will be worn. They have a wide range and combinations of materials to work with and a wide range of colors, patterns and styles to choose from.

Though most clothing worn for everyday wear falls within a narrow range of conventional styles, unusual garments are usually sought for special occasions such as evening wear or party dresses. Some clothes are made specifically for an individual, as in the case of haute couture or bespoke tailoring. Today, most clothing is designed for the mass market, especially casual and every-day wear are called ready to wear.

Textile Designing

Scope of Fashion Designing

Fashion designers develop new styles and products for clothing apparel and accessories by creating original designs or by adapting fashions to suit local conditions, trends and buyers. They are the ones who approve final samples before they go into production. The designer begins the designing process only after thorough market research, i.e., understanding the needs of the client/market in terms of changing trends, budget etc. Accessory Designers specialise in designing shoes, bags, scarves, jewellery, ties, etc which complete the look of the garment.

Personal Attributes: Fashion designers need to be artistic, creative and must posses ability to translate ideas in sketches, must have keen sense of colour i.e. combination of shades and tones, visual imagination & knowledge of market trends. Educational Qualification: Basic qualification for a course in fashion designing is 10+2, it varies depending on the course chosen. Job Prospectus: They can find employment with professional designers as apprentices, with manufacturing units, export houses, boutiques, media as costume designers, freelancing for fashion houses and boutiques and at the same time it is a rewarding possibility for self employment by opening your own boutique.

Cubatic

Fashion coordinators arrange and supervise the marketing of fashion clothing for manufacturing houses, textile firms and retail stores. It is a highly competitive job involving a variety of functions. They advice on latest fashion trends, organise fashion shows, assist in advertising i.e. promoting sales and liaison with fabric dealers to ensure that the fabric, buttons and colours are of the correct shade, quality and design. Coordinates may be required to travel widely to get an idea of the fashion trends. Personal Attributes: Must have high level of artistic and creative talents, a natural flair for fashion, sound judgement, excellent communication and organisational skills.

Illustrator draw free hand sketches of designers ideas. They not only need outstanding sketching skills but at the same time requires excellent communication skills. Illustrator at times has to discuss with customers when new collection is introduced and this requires ability to interact. He/she is a much sought-after person by big garment houses and organisations.

Fashion Consultant must be aware of the trends and transitions in the fashion market along with knowledge about fashion designing. They are expected to offer ideas regularly on how to further develop a product to be readily absorbed in a market. He/she should be a sharp observer sensitive to changing trends.

Cutting Assistants have to cut samples according to specifications of the designer. A cutting assistant cuts samples, makes and alters patterns to see that the design visualised can be converted to a real dress.

Sketching Assistantsmake the technical sketches of the garments and makes drawings for presentation. It is from this specification sketches one decide how a garment has to be fabricated. The sketching assistant sometimes have to the select the fabric also.

Fashion Stylisthas to coordinate the entire wardrobe for a fashion show or programme to promote the sales of the products. It involves coordinating the dress, accessories, make up, hairstyle, even the colour of the nail polish of the model according to the theme and the overall look of the show. Sometimes a stylist is even involved in fabric selection. He/ she has to be well versed in the trends and happenings in the industry and also have a keen sense of current fashion trends.

Textile Designing